Goodbye Creators — Hello Algo´s

#1 of my Tech Predictions for 2023

The year of AI

It is with the greatest uncertainty that we greet 2023 welcome. Change and crisis are stacking up around us, which makes it more difficult to guess or predict what will happen within the next 12 months than ever before. One thing is for sure, though: the pace of technological development and the digital explosion is not slowing down. Not at all!

Which side of the screen will be doing the major part of creative work in the future? Credits: Midjourney

It is with the greatest uncertainty that we greet 2023 welcome. Change and crisis are stacking up around us, which makes it more difficult to guess or predict what will happen within the next 12 months than ever before. One thing is for sure, though: the pace of technological development and the digital explosion is not slowing down. Not at all!

I have once again curated my personal list of ten digital trends that I believe we will be talking about and that will be technical breakthroughs and change drivers in 2023. So, buckle up. Here we go.

Admittedly, this topic could easily have been on my 2022 list of predictions. The development kicked off last year with the launch of Dall-E, Midjourney and Stable Diffusion, followed by the enormous success of Chat GPT. It was launched as late as November 31 just to reach 1 million users in five days and now rumoured to receive a $ 10 Billion investment from Microsoft.

Right now, we are experiencing an explosion of digital services built on AI algorithms. Like Lensa, that lets you create personal avatars in a plethora of styles, Amber Music, that helps you write your next song. Or CogniCAD — the next generation of generative design algorithms.

The amount of creative AI tools are staggering

And we are only just getting started. All these services were launched within the last nine months. Imagine what we will see during the next few years. The output quality is quickly going from: “Wow, that’s a funny gimmick” to: “Ok, this algo is doing my job!”.

AI has the potential to change most creative industries.

I don´t think creators are losing their jobs, but we will have to change our working methods.

By learning how to control the algorithms through Prompt Design or Prompt Engineering, we will have to become conductors of AI. Creating great prompts and selling them is already a business today. Just look at Promptbase.com. And by asking for lots of different solutions to the same job, we will act as curators.

AI won’t replace you.
You will be replaced by a person using AI.

For now, the algorithms can do 80% of your job, and then you bring it home by choosing, editing and adding the last 20%. This might change, though because — as always — when things develop exponentially, it´s hard for humans to understand where we will end.

Recently, an AI generated podcast interview with the late Steve Jobs appeared. Even though some of it is rubbish, it´s still a fascinating conversation that never took place …

The Podcast with Steve Jobs — 11 years after his death.

This trend is impacting copywriters, journalists, programmers, art directors, designers, architects, and illustrators, but all creative areas will be impacted. Expect AI video-generating algorithms of quality to be launched within the next 12 months from companies like Phenaki, Meta and Google .

Prompt used to create this Phenaki AI video:
A teddy bear diving in the ocean
A teddy bear emerges from the water
A teddy bear walks on the beach
Camera zooms out to the teddy bear in the campfire by the beach

I predict that innovative algorithms will change most creative jobs in 2023, and that we will see new jaw-dropping AI breakthroughs within the next 12 months.